lost with marketing?

So much of traditional online marketing trainings is not made for us.

You've heard it all about "funnels" and sales tactics, and social-selling, and blahblahblah --- it just doesn't make sense to you.

All you want is a simple A->B->C process to get your amazing weird thing you've invented in front of enthusiastic people and sell enough of it to be happy.

Sure, unending "growth" sounds enticing and multi-millionaire case studies are... how shall I put it?... entertaining.

But what if your actual dream is not to build an empire-sized business but simply to do your thing, meet cool people and pay your bills while doing it ?

It's totally ok. Better, it's amazing, because it's your dream, not someone else's (don't get me started on social imperatives!)

To build your dream, you don't need a complex marketing machine

You need a flexible system that you can start with today and tweak over time as you desire.

The simple system you can start with today is this: tell someone about your offer. Ask them if they know someone this might interest. Repeat. Do it in a very casual way, don't lose yourself in mountains of books about sales techniques just yet.

The slightly more complex thing includes an email newsletter, maybe some social media, maybe some youtube, maybe some type of blog or articles or another version of content marketing.

Please notice the "maybes" in there.

None of these tools alone will help you sell your inventions.

They are the nuts and bolts and springs you can (NOT have to) use to build the steam engine that will harvest money for you (too strong of a metaphor? well, I had to try).

You'll notice I didn't precede "email newsletter" with a "maybe". That's because I'm a big fan of email and it has been the #1 driver of sales in my business for a decade.

My A->B->C machine goes like that:

A = invite people to the newsletter -> B = consistently send emails packed with valuable stuff -> C = regularly make paid offers.

Simple.

Direct.

Efficient.

It doesn't have to be more complicated than that for most of us who just want to invent stuff and sell enough to finance a simple, comfortable life.

What I want to do in the next few months -- because it's fun and I want to share what I've learned -- is send you a few weekly emails about the core of a steampunk marketing system.

Some titles I have in mind for these emails (nothing definitive):

• You are the driver of the engine, so get clear on who you are.
• Passengers are going to hop into the machine, so make sure it's built for them.
• It's only about you and them: how to practice human-oriented marketing, not get lost in the technical jargon.
• What are these metal things ⚙️🔩? Once you've got the basis in place, how to decide which channels to add to your machine to make it fancier.
• Simplicity oriented marketing. Avoid overwhelm and burn-out.
• Why are you doing this in the first place? Know your numbers and what's meaningful to measure.
• Resist the leather-clad sirens of marketers trying to sell you their perfect solutions: what's going on inside of your head and heart while you're engaging on this journey and why it is making the neighbour's grass greener.
• A simple tool to automate emails.
• New paradigms: create your thing as you go, invite them and build it with them.

I will add more to this list with time.

What to expect

Expect one article a week for the unforeseen future. Unsubscribe whenever you want. Reply at any time and ask me your questions and I might write articles to answer them.

I'll probably make offers for paid products in the future. I will definitely add affiliate links whenever possible. I'll only recommend products I believe in. And I appreciate all donations if you enjoy this content. (Money is fun, after all!)

This is an experiment: there will be no website, no social media account, no youtube channel, only this email newsletter and word of mouth.

I'm building it because I like to create things, and I've talked with enough people who struggle with this and are not finding answers that suit their actual needs.

I'm also doing this because I believe creating money should be easy when you're bringing value to the world and this is my humble attempt at making more people a little bit richer without them burning out.

If that's you, hop on, the train is about to leave the stations (cue old locomotive whistle). (Oh, by the way, this is a metaphor, the content will start when you join, part of the perks of building machines).

And if you know someone who might love this, direct here: https://steampunk.anael.email

Legal disclaimer: I'm not promising results, just education on paradigms and tools that might help you get closer to selling your thing.